Overcoming LinkedIn Content Creation Challenges

So far, we’ve covered strategy, engagement, planning, and execution. Now we address a hurdle that many professionals encounter: staying consistent with LinkedIn content. Based on the conversation with Stuart Elliott on the Talent Talk podcast, this blog explores practical ways to overcome content creation challenges without losing momentum.

🎧 Listen to the full episode on Spotify to hear the full conversation with Stuart Elliott.

Common LinkedIn Content Challenges

Even experienced leaders struggle to stay active on LinkedIn. I and Stuart outlined three of the most common blockers:

1. Time Constraints

Busy schedules often leave content creation at the bottom of the to-do list. One VP featured in the podcast shared that writing even one post a week felt like a luxury during high-pressure seasons.

2. Idea Fatigue

Not knowing what to post is a creativity killer. Many professionals question whether they have anything new or valuable to say.

3. Confidence Barriers

Fear of judgment or sounding unpolished can cause hesitation. I highlight that this is especially common among new LinkedIn users or leaders transitioning into more visible roles.

Solutions That Actually Work

I shares strategies used by real leaders who faced and overcome these obstacles:

Carve Out Dedicated Time

Set aside 30 minutes per week for content. Block it in your calendar like a meeting. One guest began drafting posts every Sunday morning, resulting in four weeks of consistent posting and a steady increase in engagement.

Use Prompts to Spark Ideas

Prompts such as "What leadership lesson did I learn this week?" or "What challenged me recently?" can jumpstart creativity. I suggest keeping a running list of ideas on your phone or notes app to avoid staring at a blank screen.

One podcast guest used this method and generated 10 posts in one session, drawing inspiration from recent meetings and articles.

Start Small to Build Confidence

Short posts (under 200 words) are often more effective and less intimidating than long articles. I recommend beginning with a reflection or tip. One guest shared a brief leadership tip and received over 300 likes, which helped them post regularly with confidence.

Repurpose Existing Content

Don’t reinvent the wheel. Convert webinar takeaways, client emails, or internal presentations into posts. I shared how one leader turned a single slide deck into eight different posts, each highlighting a core message.

Collaborate and Ask for Feedback

Content doesn’t have to be a solo mission. Share drafts with peers or mentors. I also recommend co-authoring posts or commenting on each other’s content to keep ideas flowing and accountability strong.

One guest said their team brainstorming session produced a viral post—something they hadn’t achieved alone.

Tactics to Make it Stick

I offers these practical, podcast-inspired tips to keep your content momentum going:

• Set a Routine: Reserve 15 minutes daily for content thinking or writing.

• Use Tools: Leverage tools like Grammarly for editing or Canva for visuals.

• Join Groups: LinkedIn groups can provide inspiration and an audience.

• Review Metrics: Look at likes, shares, and profile views to track what resonates.

• Celebrate Milestones: Whether it's your first 100 likes or your first post in months, celebrate it.

A guest who stuck to this routine saw a 50% increase in engagement over two months.

Pitfalls to Avoid

I warns leaders to watch out for:

• Perfectionism: Waiting for the "perfect" post often means not posting at all.

• Overcomplication: Keep your content simple. A clear, honest tip often beats a polished pitch.

• Burnout: Posting daily isn’t sustainable for everyone. Focus on a cadence you can maintain.

When creativity runs low, I recommend taking a brief content break or scrolling LinkedIn for inspiration. One guest credited their breakthrough to a moment of pause.

What’s Next?

Overcoming content creation challenges is essential for maintaining a strong presence on LinkedIn. By developing systems and adopting a lighter, more human approach, leaders can stay visible without burnout.

For more real-world examples, listen to Talent Talk and learn how today’s leaders are creating consistent, authentic content that delivers impact.

Series Navigation

• Part 1: Building a Winning LinkedIn Content Strategy

• Part 2: Mastering LinkedIn Content Planning and Execution

• Continue to Part 4: Engaging Your LinkedIn Audience and Building Your Brand

• Part 5: LinkedIn Success for New Leaders