Leveraging AI Tools for LinkedIn Client Acquisition (Copy)
Winning clients on LinkedIn doesn’t have to be time-consuming—AI tools can make it efficient and impactful. In Episode 70 of Talent Talk, I discuss with Dean Seddon, CEO of Maverick, how leaders can leverage AI to enhance client acquisition while strengthening their personal branding.
Whether you’re a sales leader, recruiter, or executive, these strategies will save time and drive results.
🎧 Listen to the full episode on Spotify to explore Dean’s AI-powered LinkedIn tips.
Three Strategies for Client Acquisition
Dean outlines three proven approaches for LinkedIn client acquisition—strategies that pair well with personalized coaching:
LinkedIn Events: Host virtual events to showcase your leadership skills and establish authority.
Targeted Outreach: Research prospects and send thoughtful, personalized messages that speak to their needs.
Relationship Building: Engage via comments or DMs to build trust and credibility over time.
Example:
A sales leader who shifted to personalized outreach saw a 30% increase in response rates, proving the power of specificity.
“Focus and clarity are critical.” — Dean Seddon
Tip: Use LinkedIn Sales Navigator for precise audience targeting and stronger prospect insights.
Choosing the Right AI Tool
With so many AI tools available, it’s easy to feel overwhelmed. Dean recommends picking one all-rounder—like ChatGPT—and fully customizing it for your voice, tone, and use case.
How to use ChatGPT for LinkedIn:
Draft event invitations (e.g., “Join our leadership training webinar”)
Summarize prospect profiles for smarter outreach
Brainstorm high-impact content ideas for posts
Example:
A tech leader using ChatGPT cut prep time in half and doubled engagement on their outreach campaigns, boosting their digital presence with minimal manual effort.
Action:
Build a custom GPT using your messaging style to ensure consistency and tone alignment across all content.
Enhancing Visuals with Ideogram
Great visuals boost engagement, but stock images often feel generic. That’s why Dean uses Ideogram, an AI image generator, to create on-brand, original visuals for posts, event banners, and newsletters.
“I type ‘team collaborating in a modern office,’ and it creates unique graphics.” — Dean Seddon
Example:
A company that used Ideogram to promote a corporate training event saw a 20% increase in attendance
Case Study:
A sales director who customized visuals for their LinkedIn event used them to secure three new client meetings.
Practical Steps with AI
Use this action plan to integrate AI into your LinkedIn client acquisition strategy:
Choose a tool: Start with ChatGPT, customized to your tone and brand.
Plan events: Use AI to write compelling webinar or roundtable invites.
Craft outreach: Summarize LinkedIn profiles and tailor your messages.
Build relationships: Let AI help draft conversation starters.
Create visuals: Use Ideogram to design custom graphics.
Test and refine: Track results and iterate based on performance data.
Example:
One tech leader followed this formula, hosted a webinar, and landed three client contracts worth $100K.
Why AI Matters for Leaders
AI tools are no longer optional—they’re a competitive advantage for modern leaders.
Save time while scaling outreach
Personalize at scale
Improve visibility and thought leadership
Example:
One firm cut its client acquisition time by 40% simply by integrating AI into its workflow.
By combining AI with The Career Establishment’s Accelerator Program, inspired by Dean’s methodology, leaders can streamline efforts and scale growth with intention.
Start Leveraging AI Today
Start simple.
Pick one tool—like ChatGPT
Use it to draft your next outreach message or content idea
Build confidence as you go
Want expert guidance on using AI for leadership growth and LinkedIn visibility? Explore our Career Coaching at The Career Establishment to get started.
Series Navigation
Part 1: Why Leaders Must Build a Strong LinkedIn Presence
Part 2: How to Craft an Optimized LinkedIn Profile for Leaders
Part 3: Building an Effective LinkedIn Content Strategy for Leaders
Continue to Part 5: Avoiding Common LinkedIn Mistakes for Leaders